We've noticed at UK traffic news that changes to Google's search algorithm have affected "news" related searches and increasingly meant that over the last year or so many websites that claim to be showing current traffic news are showing extremely out of date traffic news.
You may have noticed that Google has placed a far greater emphasis on local radio stations and local newspaper websites as being more prominently featured in "news" related searches.
We had a look today for instance around the web and found news posted on a Surrey newspaper featuring prominently in Google was only relevant to 15 April which is four weeks ago we have seen that a lot recently. Crazy.
Why is this? Local radio stations and newspapers are trying to get online and post static pages that Google tends to favour.
However traffic news is fluid and changing NOT STATIC! and that is the reason for the weakness in Google's search results, featuring old outdated static pages.
Our static pages at UK Traffic News show the ever changing current traffic news on them that is constantly updated throughout the date and night and do not show old fixed posts about specific incidents that go out of date very quickly.
See our Bing and Yahoo recommendation below because of this flaw in Google's "news" listings. Bing and Yahoo have not made the same mistake, yet at least and hopefully won't.
Today's traffic news
We would like to emphasise that at UK traffic news we only aims to feature current traffic news relevant to today or in the case of roadworks are publicly notified roadworks that are planned.
Today's 's motorway traffic news and today's regional traffic news from around the UK
It is a shame that a large company such as Google would make such a fundamental mistake, in our opinion, in its search algorithm and would give such great prominence to out of date "news" when that news is clearly old news that is no longer relevant. The opposite we suspect of what Google was trying to achieve but probably will be very slow to recognise and correct.
It seems obvious that Google has reviewed news related sites and has decided that local newspapers and local radio stations should be given preference as the place to find news.
While this might be true for their on-air statements or current hard copy news it certainly is not true if you do a web search and take a look at their websites. A lot of it is old hat now.
Hopefully Google will realise that they are not actually featuring current news by this change in their search algorithm.
It is particularly true of traffic news.
At UK traffic news we don't create pages that feature old news that will be indexed by the search engines and only make searches for people looking for traffic news more difficult by being affected by lots of old now to date news.
Traffic Search Recommendation
For this reason we recommend Bing.com or Yahoo.co.uk that have not made the same mistake and feature more up to date "traffic news" related searches not giving undue preference to local radio stations or local paper websites.
Of course we would rather you used UK Traffic News for your traffic updates and information we are working hard to only show you current traffic news for TODAY!